Mr. Choon is the Senior Director of International Business Development for Cumberland Pharmaceuticals. His responsibilities include identifying new partnership opportunities and managing those relationships in the Asian market.

Prior to joining Cumberland, he was Vice President of Southeast Asia & Korea at Hospira Inc. His carer also includes roles in banking and finance with the United Overseas Bank, Singapore as well as the establishment, development and management of pharmaceutical partnerships across Asia as General Manager, Asia for Mayne & Faulding Pharmaceutical of Australia. Mr. Choon holds an M.B.A. from Monash University in Australia and is an accountant earning his Bachelor of Accountancy from the National University of Singapore.